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Our Approach
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Gill Research unleashes
the power of research and measurement to help organizations
achieve business objectives and drive success.
We don't use "off the shelf" services and products, or sell "one size fits all" solutions. Every organization is different, and so are
its issues and solutions. We strive to understand the uniqueness of each company we work with, and its business needs, issues, goals,
trends, competition and industry. Gill Research emphasizes long-term, sustainable research processes, and therefore believes in
transferring key knowledge and expertise to our clients.
Gill Research also offers the efficiency and flexibility to meet the budget considerations of our clients... we believe in providing
high-quality, customized services at affordable, flexible prices.
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Our Values
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Gill Research believes that our reputation relies on who we are and what we do. Our
six core values reflect this belief and are fundamental to our ongoing success and ability to provide exceptional research services
to our clients.
Client-focused - Gill Research puts its clients first, and we believe in providing customized, affordable research services
that fit each client's unique situation and budget. We identify and meet our clients' needs and measure our performance against
their expectations and standards for excellence. We've built strong, long-term client relationships. Our clients know that Gill
Research will produce work of the highest quality - high-value, accurate, on time and within budget - and with their unique needs
in mind, not "off-the shelf" products. Our customized, affordable research services are what set us apart from our competitors.
Expertise - Gill Research brings years of real-life research experience to the table. We use proven research and consulting
processes, tools and methodologies, and customize them to fit each organization's unique needs. We are made up of people who
have devoted their work lives to unleashing the power of research and measurement in achieving business goals. We also believe
in transferring key knowledge and expertise to our clients. In the end, we do it because we believe research and measurement is
critical to business success. We've been there... let us know how we can support you.
Innovation - Gill Research thrives on a challenge and continuously seeks new, improved ways to conduct leading-edge research and
measurement processes. We are always striving to provide our clients with the most efficient ways to do valid, reliable research
that fit their needs and budget. We embrace innovations that help deliver more powerful research, more efficiently.
Collaboration - Gill Research works collaboratively both internally and externally. We view our clients as our partners, and develop
long-standing, mutually-satisfying relationships that assure our clients receive the most value from our services. In addition,
we have developed long-term strategic alliances with a distinctive network of internationally acclaimed colleagues who are recognized
as the very best in their areas of expertise. This allows us the flexibility to design large and small-scale research projects that
fit our clients' needs and budgets.
Integrity - At Gill Research, our actions meet our words... We do what we say we'll do. We believe in sharing our knowledge and expertise
about research and measurement, gained through our experience, education and networking, while also protecting the proprietary
information of our clients. We adhere to the ethical and professional standards set forth in the Code of Ethics of the International
Association of Business Communicators.
Results - Gill Research believes in what it does... Research tells you where you are and can help you decide where you want to be.
Research also aids in developing the strategy of how to get you where you want to be and how quickly to get there. Our research
is designed to allow our clients to make more informed, strategic decisions; support business goals and align with business
objectives; identify measurable objectives; and provide practical, high-value solutions. We believe in delivering high-quality,
customized research services to our clients at affordable, competitive prices. The success of our clients reflects our success.
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Our Network
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Let the power and flexibility Gill Research's network of strategic alliances work for you. We have developed a distinctive network
of internationally acclaimed colleagues who are recognized as the very best in their areas of expertise. This allows us the
flexibility to design large and small-scale research projects that fit our clients' needs and budgets. This structure benefits
our clients by enabling us to bring leading resources to our clients on an "as-needed" basis, so they don't pay for what they
don't need... Gill Research's flexible network is an amazing value for our clients.
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Leadership
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Katrina Gill is the owner of Gill Research LLC. She has provided customized services, counsel and support to many
organizations, including Ace Hardware, American Century, Baxter, Delta Air Lines, Eureka, Harrah's Entertainment, Harvard
University, Household, JPMorgan Chase, Merck & Co., Moody's Investor Services, National PTA, Pergo, Quaker Oats, Solvay Pharmaceuticals, State Farm
Insurance, St. Vincent Hospital System, Wells Fargo Home Mortgage, Wells Fargo Consumer Credit Group, Wells Fargo Home & Consumer Finance Group and the YMCA of the USA.
Katrina has more than a decade of diverse research experience, from the planning and development of projects through the
presentation of results and recommendations for action. She is an experienced manager of both qualitative and quantitative
research projects in many fields, ranging from employee to consumer research. She is a formally trained focus group moderator
and in-depth interviewer.
Prior to forming Gill Research, Katrina was Director of Research at L.C. Williams & Associates, a PR and research
counseling firm in Chicago, IL. Before that, she led the strategic communication research and measurement function as Practice Leader
for the Ragan Consulting Group, a division of Lawrence Ragan Communications, Inc. in Chicago, IL. Before joining Ragan,
she specialized in market research for e-commerce clients with the Thomson Corporation.
Katrina is formally educated in research methodology and has completed post-graduate study on a doctoral track in clinical psychology
at the University of Missouri. She graduated with a master's degree in clinical psychology from the University of Missouri and a
bachelor's degree in applied psychology from the University of Illinois.
A frequent speaker, workshop leader and author on strategic research and measurement, Katrina also has taught undergraduate and
graduate-level courses. She is a member of the American Marketing Association and the International Association of
Business Communicators.
Contact information:
Katrina Gill
Gill Research LLC
641 W. Willow St. #111
Chicago, IL 60614
Office: (312) 643-1472
E-mail: Katrina@gillresearch.com |
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